But if you were willing to pay more for the item, why didn't you have a higher bid? I remember writing a paper on this in college for an economics class over 8 years ago now. If bidders would be upfront on the amount they were willing to pay for an item, they would less pissed off about sniping. If in your mind an object is worth $400, then your first, last, and only bid should be $400. Since eBay goes up in increments as the bids rise, it is still possible to get the item for less. It won't matter then if you're beaten by $5, $10, or $100. Buyers get sniped when they try to get sneaky. If you were willing to pay more, you should have bid more from the start.