I love this stuff. I heard about Blu Ray way way back when it was just in the works and nothing out and I knew that is what I wanted. HDTV's were just starting to hit the market and were still 4:3 size. I believe it was around 10 years ago. BEFORE HD DVD was even in the thought process that I knew about. Then they had to try and make a competing format and HD DVD was born and the war started. If all that money would have been spent on Blu Ray I believe it would be a much better product today and at least as cheap since there would only be one product so people would not have to wait for a war to end. Sure a war helps bring prices down once people start buying things, but if we had Toshiba making Blu Ray 3 years ago then people would actually be buying it by the masses instead of just 1% or so and prices would be less IMO.