Well, whoever is responsible for the markup doesn't matter as much as the uninformed or
mis-informed consumer who willingly takes it up the pooper as he shells out the dough for this fancy looking stuff, all because he either a.) honestly doesn't know any better, or b.)
believes he knows better and goes on internet forums and smashes cream pies in everyone's face who tend to think a little more logically on the matter.
Monster: An award-winning combination of looks, average functionality, extreme prices, and aggressive marketing - any other companies like this come to mind??