I don't think of it as "tough" to be skeptical of a new, unproven company. I wouldn't exist in business if were I not skeptical.
My skepticism is fueled by:
1) typos on the website;
2) identical frequency response for a number of their different speakers; and
3) some company GM posting at other forums:
"The Speaker Company is ... a MUCH bigger company than we appear."
Who cares? What matters to me is quality first, then price, then customer service. I don't care how
big the company is. There are plenty of small manufacturers turning out top notch products.
Something (some
things) smells fishy here. If it quacks like a duck...