I really don't care what format wins but I still think Blu-ray will win. Reason is because of amount of titles. The other day when I went to BB to get my A3 I was checking out what movies to get and the HD-DVD selection was very poor. BB had 3x the amount of blu-ray movies than HD-DVD. Then today I go to Fry's to get Rataouille on BD and once again there are like 4 new BD releases to one HD-DVD (which btw you could also get on BD). And then when you look at the top grossing movies this year, (Spidey 3, Transformers, Harry Potter, Bourne, Die Hard 4, Shrek 3, Ratatouille, Pirates 3) HD-DVD is only exclusive to 3 (Transformers, Bourne, Shrek 3) with 2 huge ones being BD only (Spidey, Pirates).