Universals stance strikes me as one of: If we can't 'Win', then no one 'Wins', what ever 'win' means for Universal.
Apple wins business wise if Universal capitulates, Apple wins consumer perception wise if they hold the $0.99 of a dollar line and Universal walks away.
Either way, Apple looks to the average consumer like they are on their side. Which as a consumer electronics company, they pretty much are (as far as a large corporation can be).
I don't see Apple giving Universal a bigger slice of the $0.99 of a dollar pie. I do see Apple pulling in more Indie outfits to fill a potential gap (unless they have them all represented, I dunno, I refuse to purchase music online, I buy CD's).
I would laugh if this signaled the steady decline of dinosaurs like Universal.