The new FTC rules go into effect October 21. That's when all those bot driven reviews on Amazon product pages artificially pumping up ratings, will be in violation. The FTC will be able to deploy its new weapon in its final rule, backed by serious teeth in the way of $50K+ fines per-violation.
But does the relatively small government agency stand a chance in efforts to hold back the tide with a broom? There will be significant hurdles to even making a dent in the problem of fakery online.
Is the FTC War on Fake Reviews Doomed to Fail?
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