The CAT6 specification is for 10Gbps. These adapters must be finding ways to exceed that as some of them support a 24Gbps 4k60p 4:4:4 signal rate. I have never used one, but it does make me wonder if it opens the door for signal reliability issues trying to boost the speed like that. I would guess they're using more than two pairs for data in a single direction to get there which is should be good up to at least 20Gbps, so it's likely fine.
If you are going to try one and the run is over 50m, you should definitely make sure the cable is at least CAT6A and not just CAT6. The main difference practical difference between the two is that 6A is rated for full speed to 100m instead of just 50.
I would say go with a specialized long range HDMI cable as lovinthehd suggested, but those can get really pricey depending on the length and brand - especially if you have to try a couple different ones as they don't always live up to the promise. In that scenrio, the CAT6 method might be a reasonable thing to try from the cost perspective.
metro timings today
Are you trying to pass full HDMI 2.1 spec? Or just the basic UHD 4k 60p 4:2:0 signal? The latter should be much easier to reliably send. 8k60p or 4k120p can be tricky to manage even over short runs.