I have to admire that guys craftsmanship. His system does fit in with the decor to an extent, but I don't think those speakers blend in seamlessly to the room architecture, especially that center speaker.
Talking of speakers, I don't think that guy is the finest acoustic engineer. That line source of mids are dipoles and so the rear radiations of those units will be out of phase with the front radiation. The Tweeters on the other hand are monopoles, and so having them front and back means the tweeters are bipoles. Normally you wire bi-poles in phase as they are separated. The radiations patterns of the drivers will be very different.
So if the units are wired to usual practice then the rear radiation of the mids and the rear firing tweeter will be out of phase and there will be a really rough FR. On the other hand if the rear tweeters are wired out of phase, then there will be poor congruence of the front and and rear tweeters. There is absolutely no way of squaring this circle.
I know for sure I would not have made that design choice.
His choice of class A amps smacks of audiophoolery. Apart from a colossal waste of energy, all those amps will be running at full heat output the whole time. This is not the most reliable design approach, as we all know heat kills electronics. Then for the summer, you have to add the cost and energy consumption of the AC to remove all that heat.
He does speak of making it AV. That would require a drop down acoustically transparent screen and a projector. There is no way to install a TV screen anyway, as 25' viewing distance is too far for that.
I do find peoples approaches to blending engineering with aesthetics fascinating. I would give this guy a B. I don't think those speakers do blend with the room architecture all that well. His equipment racks still show visible wiring. In my AV room there in no wire visible from the inside of the room. It is all concealed.
Large speakers you can't really conceal. So my approach has been to make those large dual TLs look as if the are an integral part of the room. The total design does conceal how large they actually are. All though they look large, they look significantly smaller then they actually are at their locations. The large rear lines look as if they are part of the book case, and their true size is also concealed.
Having said that his room does look impressive. But we all make different choices. His room does have a wow factor and that is for sure.
So I do consider the design significantly wayward. Best in the world, I doubt it.