Except that it's not. To get a driver to achieve a lower Fs, typically you add mass to the driver. What is the effect of that? Lower efficiency. You're pushing a heavier object with a permanent magnet and an electromagnet; it necessarily takes more power to the electromagnet do that. No free lunches here.
Data-bass appears to be down, so we'll have to settle for looking at stuff on the
webarchive version of it. Let's take the BMS 18N862 8 ohm driver as a pretty good balance of Fs, Mms, and SPL Sensitivity. Those metrics are 29.1Hz, 255.2g, and 93.78dB. In a Josh's sealed text box (4.0cf IIRC), and driven by Josh's beast of an amp, it delivers substantial CEA2010 passing output from 40-125Hz, on the order of 119.8-131.4dB. CEA2010 passing output at 20Hz and 16Hz respectively is 103.8dB and 99.2dB.
Now lets examine another system, built around the TC Sounds LMS-R 12". This is as close to an approximation of the PB13U driver as we're likely to get. Fs, Mms, and SPL Sensitivity are 30.5Hz, 316.8g, and 83.87dB. See the difference in sensitivity already? Josh loaded the TC Sounds unit into a vented box; not sure of its precise volume, but IIRC, it was as large or larger than the 4.0cf sealed test box used for 18" drivers. The box in question had 3 different tunes, 13Hz, 18Hz, and 27Hz. Using the very same amplifier, and the most favorable 18Hz tune, the TC Sounds driver delivers 113.3 - 116.2dB of output from 40-125Hz, and it achieves 109.6dB and 103.3dB at 20Hz and 16Hz respectively.
Starting to see the issue? For a given box size, you can stuff significantly more firepower into a sealed system than you can a vented system. Yeah, the little pee-wee TC-Sounds driver can deliver a bit more output at 20Hz and 16Hz, highlighting what a vented box can do, but we're talking about a very small bandwidth here, and the BMS is hardly choking. Pretty much everywhere else, the BMS is wiping the floor with the LMS-R 12. It's hard to compare costs, given that TC Sounds is long defunct; it certainly wasn't an inexpensive driver at the time, however. It needed a big motor to get the job done. The BMS isn't cheap these days, though a lot of that was the choice to utilize neodymium instead of ferrite magnets.
Looping back to the PB13U and the Submersive, they were reasonably close in size and cost, making it a regular topic of comparison. The PB13U utilized a single 13.5", high mass/low sensitivity driver in a large vented box, and it did pretty well for itself. The Submersive was a different beast. It packed not one, but two high efficiency 15" drivers in a similar volume; right off the bat, that's double the voice coils, and roughly 2.5x the cone area. Is it a wonder the Submersive was deemed the more dynamic subwoofer? Mark never wanted the Submersive measured (as much as I bugged him about it; I was skeptical at the time), so we don't know precisely what it can do. But, given the results of various tests, some blind, conducted over at AVS, it held its own with subs like the mighty JTR Captivator, and was generally preferred to stuff like the SVS.
Like I said, it was customized. Only Mark Seaton knows exactly what the specs are.