FWIW, during the first few months of the Trump administration, I remember how often Kellyanne Conway appeared on the nightly news. It was disturbing because what she said was often so outrageous. After a few months, she appeared less and less often. I always wondered if ugly behind-the-scenes competition among the Trump White House staff resulted with sweeping her into a remote corner. But it wasn't possible to know what really happened. She eventually resigned.
Sometime during that first year, I remember reading an Op Ed article in the Washington Post about her, but I cannot remember who wrote it. It claimed that Conway had a long history as a wanna-be GOP consultant or staff member. She would often telephone TV news reporters begging them to interview her, always promising something juicy & outrageous. The article warned other news writers and reporters to ignore her. She had a long history as someone obsessed with appearing on television. She was a 'loose cannon' who would say or do anything to get on TV.
Despite this history, she easily conned her way onto Trump's White House staff during that chaotic first year. In Washington, she soon acquired the nick-name of "West Wing Barbie". And, she also burned out quickly.