Since I'm considering doing an in wall, it's really not about pride of ownership. For the speakers I can see, that is a different story. I know these may not be everyone's cup of tea, but I personally LOVE the look of the Sopra's. They are like a piece of art to me. I also love the sound of them. But with speakers that will get tucked into a wall or ceiling that I will not see, I don't really care too much as long as they sound good. I feel like anything I have watched thus far, I haven't noticed much from the atmos speakers, John Wick's, Fury, Midway. It may be the mix, it may be the speakers I currently use. It may be that the Ultra Towers and center in the room I have drowned out a lot of the other sound.
I appreciate everyone's replies thus far.