Some friends have a Sonos soundbar in their living room. It does not sound like a home theater, but it does fill the room and definitely sounds better than TV speakers. I need my system to sound good with music, so I have a different expectation. For them, they have a small room and don't listen to a lot of music, maybe 20% music/ 80% Shows/Sports/Movies. I am probably 50/50 music vs. movies and have a very different idea of what sound I am after. So I would say there is a "category" of consumers who are not so interested in all out music systems. That audience is likely the former Bose category of person, where getting a decent level of sound is important but not necessarily detailed, accurate sound. I don't know how big that market is, but there seem to be a lot of soundbars out there, so there must be one.
Me personally, I don't see using one, because the ones I consider to sound adequate, I could buy a whole system for the price and that system would sound better. Those seem to be fewer these days as I don't think there is a big market for super expensive soundbars now.