The price is solid. Be aware, that looking at AVS, someone is selling a 295ES for under $3,000. So, it's not a steal at $3,500.
www.avsforum.com
There will generally be a bit more love for JVC you will find, but as I said, Sony has a very good looking image that holds up very well against JVC. Nobody else in the game, IMO, touches LCoS unless you maybe get into a great 3-chip DLP model. But, that's $50,000+ you know. I might haggle a bit more on the price, but that's a definite top-tier direction.