To be sure, you can use regular bookshelf speakers as ceiling mounted atmos speakers, but it is a very flawed approach for a few reasons. One is, as you know, that speaker is closer to a surface that is intended. That will increase diffraction and also boundary gain. If you tried to task a room correction EQ program like Audyssey to fix that, it will make a terrible mess. Ideally, the speakers you should use for that application should be engineered for that application.
Something else to consider is the difference between the horizontal and vertical dispersion patterns. Most bookshelf speakers were made to be listened to in a very narrow vertical angle, we are talking like +/- 15 degrees. outside of that, you get significant cancellation nulls as the difference in listening distance between the tweeter and woofer increases. Take a look at any of my bookshelf speaker reviews and compare the horizontal dispersion with the vertical dispersion. The exception to this is coaxial speakers. Also, bookshelf speakers where the tweeter is mounted very close to the woofer and has a high-order crossover can also do well here. But outside of speakers like that, you will be getting a sound with some big gulfs in the response unless you are sitting in a really tight angle of bookshelf speaker mounted on the ceiling.
If you want ceiling mounted speakers but not in-ceiling speakers, my advice is to use the
JBL SCS-8. If you have a high ceiling, you could also get away with using some
JBL Pro 9300 mounted on the wall, if they are high enough. If you don't need that kind of dynamic range, and want to save a few dollars, the SVS elevation speakers could also do well there.