I have to wonder about the influence of print magazines vs and online magazine in terms of product exposure and increasing product sales. If I was a home audio equipment manufacturer, where is my advertising dollars best spent? Unless I were aiming at a 70+ year old audience, I don't think I would spend it on a print magazine. I know we are both really biased in our perspectives here, but honestly, as a would-be manufacturer, I would be advertising in publications that get top google search hits for reviews. That is very likely how people are deciding their purchases for audio equipment that they can't just buy on a whim. They are going to google that stuff and look at first page hit results, for better or worse.