I think some people forget that Atmos is a mixing technique. I'm sure it's been the case for years that mixing 'placed' objects within the surround mix. But, when mixed, it was around an 'ideal' setup. A plane flying from front to back, and that sound tracking through a predefined space using a set number of speakers. When you play it back, it is VERY analog. So much noise to the front speakers, now a bit more to the back, now less in the front and even more in the back, and SWOOSH! the plane flies overhead.
But, it needs people to play back with speakers in the exact location that the people mixing the audio required to get that proper sound.
Atmos just makes it all easier, for everyone, to get the best sound. For those of us who care about setting our audio up correctly from day one, this may offer very little real world improvement. Maybe none at all. But, for those who buy cheaper setups, it really can maximize their experience. The idea of adding metadata to describe where in space a sound should come from and having every single speaker setup interact with that metadata to enforce proper sound with the specific speaker setup which exists in that room is a huge leap forward from the analog mix. You can now get much more accurate placement of sounds in any room and any speaker configuration. Even stereo can be more accurate in Atmos setups.