Oh man, have you ever attended an audio show?
The stupid cable people that brag about the price they paid for their cables and try to get you to drink their Koolaid!
You don't hear the differences? Clearly your ears are not as refined as mine, clearly your system isn't as resolving as mine
Just smile and walk away.
I like BJC, good an no-nonsense at a somewhat reasonable price. "Broadcast Quality", how much better could you really expect to get? And, ultrasonic welding!