CONDUIT IS YOUR FRIEND!!!!
I would say there are two things I always try to recommend.
1. RUN CONDUIT!!!
2. RUN CONDUIT!!!!
Beyond that, I have about 100 things I recommend.
As a basic for the room, I will leave it up to you and the tons of others here along with great guides on the main AH website to direct you for speaker placement and all the myriad of options you have, few of which are truly bad choices.
But, if you have an unfinished space, you should try to avoid putting all your electronics at the front of the room in visible sight of those seated. Treat the space as a theater, which means the only thing that should be visible, when lights are off, is that screen at the front. It's a bit of planning to do, but incredibly easy to do as well if you do it when there is no drywall.
Ideally, equipment can go in a storage area on a cheap A/V stand (or nicer if you want) and that gets the heat, noise, and lights out of the room which increases the overall impact of the A/V system. You can use a IR repeater system, or a universal remote like a Harmony to control all your gear in another room.
Which, brings me back to CONDUIT: Run at least one piece of 1.25" Carlon flexible conduit from the equipment rack location to the TV locations. You don't need it for speaker locations as putting in good speaker wire will last you a lifetime. I typically run 14/4 to all locations. This way I am overkilling the location and can double up wiring for a larger gauge, or I can biamp if my equipment allows for it. Not a lot more cash to go this route, but over-wiring when drywall is down makes grabbing a wire for a 7.4.4 setup in a few years that much easier. But, displays don't get extra wire, they get conduit.
Why? Because HDMI is obsolete! The HDMI 2.0 format which carries 18Gb/s of data is already old technology, even though it's the only real format standard right now. HDMI 2.1 is announced and it has a data rate of 48Gb/s. But, no cables exist (yet) for it. That means in a few years, when you are ready for that new killer TV or new projector (PROJECTOR!!!) you will need that new cable to be installed for your gear (in a back room) to the projector location. With 1.25" flexible conduit, this is a fairly easy cable run to make.
So, a piece of 1.25" Carlon flexible conduit from the equipment to the projector and the flat panel TV locations. You're set for life.
Add to that a power outlet at the projector location (back of the room) and at the TV location at a adequate height.
Finally, I bring this up all the time... Do NOT screw up the lighting!!!
A proper theater is dark. So, dark paint on the walls and ceiling along with dark carpet is the rule of the theater. Other rooms can be your family room, but make your theater a theater! It's a very different space and can be incredibly peaceful compared to bright 'family room' setups everywhere.
With that in mind, you need about twice as much lighting in a theater as you do in a family room if you want the room to be bright enough to work and see in when the projector is off.
I recommend about 6 or more recessed ceiling lights in the main area of the space on one zone and another 3 lights above the seating as a second zone. The actual layout of lights and positioning is up to you, but you want a way to have at least two zones with lighting separate for the main/front of the room from the seating area lighting. This way, when movies are on, you can completely darken the screen area, while having plenty of light around the seating to eat some snacks and hang out with friends while not in the complete dark. This works extremely well for sports viewing and with front projection at 100" diagonal.
Be aware, you can get pretty reasonable 1080p front projection with a screen and projector for under $1,000 right now. That's for a image that is close to what movie theaters can deliver at 100" or more diagonal.