Hate is a really strong word and not really in play for me, I just don't think most of their speaker products are worth the money they're asking..
It's been close to over 20 yrs now, but when I bought my B&W speakers (another well branded company) I actually asked about a pair of 901s and the salesman kind of snickered a bit...you really don't want a pair of 901s and I'll show you why. For the next 30 minutes I got a down and dirty on why Bose speakers are not in the same class as B&W...drivers, cabinets, crossovers, etc. He said if you have time today, take the same demo CD you have heard here and go over to XYZ store...they have 901s on the floor and let me know what you think.
I did as he asked and I bought a pair a B&W 804m a week later....just no comparison.
While I will probably never own a pair of Bose speakers, there are some Bose products I think are actually pretty good...I just bought the wife a pair of Soundlink Headphones. They don't sound as good as my Hifiman cans but they sound good enough. They can connect via bluetooth or wired so she can use these for everything from watching TV (while I sleep), to listening to her ipad. One of their best features...comfort, she works from home 2 days a week and on the phone probably 50% of the day...she can wear these for several hours with taking them off.