I don't 'hate' Bose. They are easily avoidable enough. OTOH, in spite of the so-called advancements of modern audio, I am somewhat underwhelmed, at least according to the claims. Although admittedly, I really wasn't expecting much. Why? Because I have witnessed audible, audio nirvana, countless times by now, most notably my uncle's comparatively crude tube gear and full range speakers nearly 50 years ago. Enough to whre I quit having to search for it.
Science, in the hands of the marketers, tends to give human hearing way too much credit these days. I am constantly reminded that for decades by now, we have been told that many speakers were not only able, but were reproducing sound accurately, and the golden ears swore by it. So, why trust them now? What did, and what do they actually think they were/are hearing? Then I hear of an amazing product, only to find that it is the same as pretty much everything else, but just shaped differently enough to say it's not, or contains some trace amount of exotic fiber or alloy that the universe was missing.
I'm sorry but, the ship for profound, audible improvements via mechanical devices has sailed, and if people want to be totally honest with themselves, they can be fooled by computer designed/manufactured chip amps and speakers for pennies on the dollar, by 2018.