Lots of bad specs in marketing.
I won't argue with you there, but among the larger speaker manufacturers, DefTech is the most consistently extreme with their exaggerations.
Companies like Paradigm give FR that includes room gain to have a deeper bottom end than anechoic, but they do point out in the fine print "in a typical room" or some such wording.
I decided to look up an array bookshelf speakers with ~5.25" (unless specified other size) drivers to see what speakers companies did for specifications:
Philharmonic Mini (5.0")..65 Hz - 20kHz +/- 2db Sealed, 55 Hz - 20 kHz Ported
Klipsch RP-150m..............48-25kHz +/- 3dB
Yamaha NS-333 (5.0")......65 Hz - 35 kHz (no dB range given)
KEF ls-50...........................79Hz - 28kHz +/- 3dB
Focal Chorus (5.5")...........65Hz - 28kHz +/- 3dB
Boston Acoustics A25......55Hz – 25kHz +/- 3dB
Canton Plus GXL.3 (5.0")..45-26.000 Hz (no dB range given)
BIC DV52siW.....................70hz-20khz (no dB range given)
Polk T15............................60Hz-24kHz (no dB range given)
QA 3020 (5.0")...................64Hz-22kHz +/- 3dB
ELAC Debut B5..................46 to 20,000 Hz (no dB range given)
Sony SSCS-5......................53~50,000Hz (no dB range given)
Compare all of the above to:
DefTech SM 65.................30 Hz → 30 Hz (no dB range given)
So I believe you are correct that DefTech is not the only company to give false spec's; however, they do, IMHO, deserve special mention as a true leader in false specifications anytime the topic comes up.
Canton, Klipsch, and Elac are a distant 2nd, 3rd, and 4th (not in any specific order)!