Yeah, just visual bling bling.
Those bling might cause a few people to hear things that aren't there - and soon their money.
I did ask them how much they could sell me the McIntosh MX122 Pre-pro. They said $6,300 (MSRP is $7K).
I said hells no thanks and thinking that even my Denon X3000 AVR sounds just as good minus the blue bling.
It's cool that people could still come to this local store in little OKC and audition all they want. I mean OKC isn't exactly a big city like Dallas, LA, NYC, Chicago, etc. But they still have all these high-end gears like B&W Diamond, Martin Logan, McIntosh, Arcam, Rotel, Marantz.