This is old news, but I just read a little about what EVA Automation made some time after buying out B&W:
“While it develops a new approach to wireless, the “DNA” of Bowers & Wilkins, will not change, Atkins promised. “The only way to command higher price points is with performance and legitimacy,” he said. Bowers & Wilkins “is close to the only brand in the business that brings inflation to this business,” and speaker suppliers “need inflation to survive,” he added. The new $30,000/pair Diamond-series 800 D3, for example, replaces a D2 model that was $24,000/pair.”
Anyone’s guess since it’s a secret, but since EVA Automation is into wireless technology, maybe the new research is into active speakers with built in Room Correction, DSP, Bluetooth, and WiFi?
https://www.twice.com/product/bowers-wilkins-pivots-after-being-purchased-eva-automation-62010