I think Michael Fremer actually believes the spew that comes out of his mouth and it's entertaining while also frustrating to hear such nonsense. What makes it even less palatable is over sense of self-importance.
Though if you're going to discard everything a magazine says just bc of one writer's opinions on cables or other snake oils, then you'd also have to do the same with AVS Forum and this disgraceful interview:
That being said, I do think John Atkinson is a stand-up guy and his loudspeaker measurements are generally excellent. Every magazine has their strengths and weaknesses (Audioholics included). So it's probably sound advice to take what you find useful from each publication and discard the rest as nonsensical.