As a counterpoint, I would ask why are you considering upgrading? Is there something about the 3010 that you would appreciate? Perhaps the RC lights up?
I'm only partially joking, that could be HUGE if you spend time in the dark watching movies and your eyes are getting old!
Part of me thinks it better to wait until that important reason to upgrade manifests, whether it is some new feature you recognize or a failure of your current gear.
I don't know Yamaha's AVR's but some things I appreciate in the more modern Marantz/Denons are:
1) Audyssey DynamicEQ (my Marantz SR-6001 predates it)
2) Higher levels of Audyssey have trickled into lower priced units, primarily, this means better EQ of the subs, which is arguably the most relevant place to apply RoomEQ!
3) Setting configurations are unique to the source (if I turn my subs down for the CD player, and turn them up for the DVD player, they will be that way whenever I revisit either source). My DVD and CD players are actually one unit, but I ran the Toslink into the AVR's CD input and the HDMI into the AVR's BD input.
4) Wireless connectivity - not really a big deal, since a Roku or Amazon Fire does the same thing, though I want to believe the genuine antennae on the back of the AVR pull a stronger signal than the ones hidden in the streaming boxes.
5) ECO mode - I like it because I use external amplifiers and it allows me to run my AVR 5-10 degrees cooler. I still use the AVR's output for surround channels, but just am not too worried that the SQ of the surrounds might not be perfect. I have yet to read any objective lab report on how this effects SQ.
6) Oh Yeah! - the RC lights UP!!! But if that is the only thing, get a Harmony RC!
7) Fade-in when you unmute the AVR.
If I was more techno savvy, I might be into streaming from a computer or tablet to the AVR, but for now, wireless is equivalent to a Roku.
I'm betting, as competitive as the AVR market is, my list for Marantz/Denon is not far off from parallel features on Yamaha.
Do yours have an equivalent to Dynamic EQ? I believe Yamaha calls theirs "YPAO Volume". That is a feature I would want if you are going to swap AVR's.