gene said:
...We noticed a pattern with that company in that they seem to only submit products for review in the magazines they advertise in.
It's quite simple really, by paying for advertising, they can dictate what is being written about them, because the ad dollar$ are tied to the "favourable" reviews.
IMHO, this is probably the result of their eroding market share and they are taking a defensive approach. I can think of another company ( I won't name names
) who focuses heavily on advertising without any objective peer reviews.
Talk about sad.
Don't worry Gene, sounds to me like Paradigm Marketing is in for a rude awakening, the internet is changing the shopping rules, customers are armed with alot more information outside of what manufacturers would like to spoon feed their customers.
Once their market share starts slipping into oblivion, they'll be knocking on your door (or similar online review site)
Patience is what is required at this point.
Keep up the good work!