The speakers I most recently compared have the exact same sensitivity, and play at the exact same loudness in relation to the level on the volume knob, so it isn't loudness skewing my perception.
What do you mean "beaten over the head"? I understand older Klipsch models were indeed piercing and some found them to be harsh, but I am specifically referring to the newer models, which don't sound or measure bright at all. I'm not saying dome tweeters necessarily sound better or worse than horns, but I do notice horns have a certain characteristic sound that I've never heard reproduced by regular dome tweeters. They sound extremely clear and detailed, highly responsive to the smallest changes in dynamics, and have a larger than life soundstage.
It's not just about SPL, although it's definitely nice to be able to achieve distortion free reference level sound in a large room with average sized bookshelf speakers