^
What bic sub is it? I'd do a sub crawl and make sure it's in the right place first of all. Placement is the first thing in subwoofer performance. Are you listening to your club music while sitting on the couch, or walking around the house? A single sub won't provide even bass in a space so if you're walking around you'll hear more/less bass in different areas. Also, movies go a lot deeper than music, and the bic might not be able to deliver all of the lfe track, with authority. I'd start with placement. Like highfigh said, an avr change won't do anything. I bigger sub will though.