I think all the amp companies should be afraid if everyone catches on to this amp (made by ATI for Monoprice).
Monoprice 200WPC x 7Ch is $1,500.
Emotiva 200WPC x 7Ch is $2,000.
Outlaw 200WPC x 7Ch is $2,150.
If I were Monoprice, I would change the name of the company (or add a "sister" company for their High-End audio department) to something that sounds more serious - like California Audio (since they are based in California).
Let's face it. Pretty much everyone in audio associates Monoprice with CHEAP stuffs.
The California Audio 200X7 Amplifier for $1,500 - built by ATI in the USA.
And if they are very successful, I think we can expect a fully balanced 300X7 amp.
Makes me want to start an Amp company and just have ATI built me their amps.
Crosstalk of -120 dB and other measured specs are worthy of Mark Levinson amps IMO.