I don't think
@slipperybidness said anything false, but I would like to tweak that ever so slightly. When he builds amps he needs to buy finished products (components) thus he can be affected with overpricing much the same way any customer can when buying the end product.
It is about who is overcharging.
So, let’s say I have a TT manufacturing business. Infomine tells me 500 grams copper costs 2.5 USD. I roll that into a smaller transformer sell to slippery and he puts into an amp and sells the amp for 200$. Then slippery buys a bit larger transformer that still came from the same 2.5 USD per pound of copper, slaps that into an amp and sells it for 400$ or more.
I think to myself; my income stays the same while slippery double on a few grams of copper more. Next time I say; listen slippery, I know your profit margins, from now on if you want a small transformer it’s gonna be 100$ and 200$ for the large one.
But slippery doesn’t want to lower his income so he raises the price to preserve his income. Now the general public says; hey WTF, they want us to give them twice the money for the same product. NO WAY!!
So Slippery and I thin k we need to do something about the general public. They are to smart. We need to call Bernays.
And then Bernays tell us; aaaah, yes, you see where you did wrong, you cater their actual needs rather than their blind desire. People yearn to feel special because they are not. You need to tell them that an almost extinct blind albino tiger jerked off on your TT and this adds dimensions to their listening experience that no one can rival (unless he has a lot of money to throw away). And that only they can hear this scientifically undeterminable sound difference because they are one of a kind.
And then they give you double the money for the same product.
These are just the basics. It gets complicated later on when you tell the general public you’re doing exactly that and keep on doing it. (And don’t even get me started on few aluminium ribs more or less for big or small heat sinkers)
P.S.: Pardon the cynicism.