I thought it is quite normal for people to "prefer" one thing over another, subjective or not. To me, when someone "prefers Audyssey...", it does not mean he thinks Audyssey is better in an absolute sense such as in terms of accuracy, neutrality etc., it could simply mean the individual likes it more, for whatever his/her reasons. I prefer Audyssey too, and my main reasons are that I like the Sub EQ HT and DEQ features a lot, subjectively, but I will never tell anyone that Audyssey is a "better", or "preferred" REQ system in an overall sense. Then again, YMMV, obviously..