The Canare L4ES is a great cable to serve as a building block for inexpensive RCA interconnects. Commonly known as "Star Quad" cable, it's designed for microphones and long cable runs; as such it deals well with low signal levels and has low capacitance, both good qualities in an unbalanced interconnect. You can even use it as a cartridge > phono preamp cable, which is something you can't say about every RCA-RCA cable.
Treat the four signal-carrying wires as two pairs ... I believe they are blue/blue and white/white, but whatever ... marry the two same coloured pairs at each RCA connector, so that 2x blue = positive (centre) connectors and the two white = negative (outer) connectors. (Exactly which colour pair you use for positive and negative is up to you, but for the sake of consistency use one configuration and stick to it for all the cables you make for this purpose, so (for example) you can make repairs if necessary without resorting to needing a continuity tester).
The shield should be connected to the negative (outer) RCA at one end only, and left floating at the other end (trimmed and not connected, which means covering it with shrink wrap so it doesn't contact the barrel of the RCA, which is also connected to negative / ground of a metal RCA connector).
Mark the end where the shield is connected; this is the source end. For example, if used for a preamp to power amp connection, the shield would be connected at the preamp output RCA and left floating at the power amp input RCA.
I prefer the very similarly constructed and slightly more expensive Mogami Star Quad cable but the Canare is no slouch. Both cables are manufactured in Japan.
Properly constructed the RCA > Canare L4ES > RCA is a very good basic performing cable equivalent to commercial cables of roughly $50~100 retail / 1 M pair, and because the cable itself is reasonably inexpensive (about $US 1 a foot) for longer lengths it's quite a bit more economical than commercial cables where they tend to charge $5 or more per foot for longer lengths for cables of equivalent quality.
Shielded cables are not necessarily mandatory but they do reduce induced interference (EMI, and RFI) so are not a bad idea in many cases where our modern world means ever-increasing radio interference sources in the home.
There is a remarkably large number of members here on Audioholics who mock the value of any non-electrical properties of a cable, or have strict "lines in the sand" where they will propose any improvement in a certain property is irrelevant, but for what it's worth a good quality microphone cable has the electrical properties that are valuable in an interconnect and in a microphone application will be designed specifically for low handling noise, which does affect cable performance, despite what the nay-sayers may offer as evidence you have gone insane. And if you are one who agrees with them, well, you get borh for free with the Star Quads.