I agree GE's marketing tends to work overtime, at the end of the day if it sounds good, it sounds good. If it measures well, it measures well, the marketing is just that, I let my ears decide if I bring it home.
My T1s measure well, sounds good to me are at a price point I can afford. I absolutely enjoy the HVFR Tweeter, the bass is tight, powerful and dynamic, and even with the marketing fluf, they sound is excellent IMO. I have heard the subwoofer, and I was impressed.
GoldenEar claims the driver-to-room coupling is distributed more smoothly as the different driver locations couple to different room standing wave patterns, and work well with the room modes."
That sound pretty, have no idea how they can prove that claim with measurements, but doesn't mean squat if the subwoofers don't sound good. To me they sound good.