He lives in India, and therein lies the problem.
I would bet the line transformer nearest his residence is undersized for the load of the welding shop.
This will result in not only voltage drop but core saturation of the transformer and a high level of THD on the AC line.
I had this issue some years ago with my UPS units kicking in and I measured high levels of THD and could see it on the scope. The power company put in a bigger transformer and resolved the problem.
However our power stations and wind farms are in ND many hundreds of miles from here. In severe summer and particularly during icing conditions in the winter the power can become unstable for periods of time and the UPS units kick in and out excessively, however they are fast enough the switch is seamless.
But under the above conditions the only solution is this, until conditions improve.
If the power company will not sort this issue out, then a generator is his only solution.
I do have to run the generator for this issue from time to time, and of course during power outage, when the generator comes up in 5 seconds automatically.
The engine is one of the last V4 Wisconsin engines built. It was manufactured 1995, and I installed it with no prior use in 1999. The ignition is Fairbanks Morse magneto!