When you EQ the room, you will adjust the L/R Surrounds to the appropriate volume AT YOUR SEAT. Move the speakers closer, and EQ will lower their volume. Farther away and EQ will raise their volume. So as long as the volume eq is within the capability of your AVR, it doesn't matter so much.
As for rugs being so expensive to cover your speaker wires... duct tape is cheap. But if you place the speakers at/near the walls, you can run the wires along the bottom of the walls and cover with a variety of channels or mouldings if you want.