I wish I held out for these new roku's instead of adding a fire tv. This thing just shoves amazon down your throat. At least I found the Fired TV app that give you a personal screen with your personal apps only (kind of like the default screen on the roku) so you can avoid all the amazon crapola.
It's this bad; I wanted to put the fire tv remote app on my droid. What a nightmare. I had to download one amazon shopping app from the play store, then download amazon's app store from the shopping store, then finally download the app which they charge you for without a free trial only to find out it's not even that good. THEN, a few days later I removed amazon app store from my phone.... only to find out later the mouse app won't run unless amazons app store is there! REALLY! I mean REALLY!
Did I mention the fire tv search engine really sucks too compared to the roku? It only brings up things you can buy from amazon (go figure)..... With all these "features" on the fire tv you'd think they'd be selling it for half the price of the roku cause they'll make up the difference quickly selling/renting you their apps, movies and music. Or at least giving it away for free to amazon prime users.
Yes the fire tv is faster than the original roku 3. Though the kids and wife can't tell the difference...