My 1st demo with Atmos was at the D&M's suite during CES (I'm a Denon and Marantz dealer). The Dolby PHD gave us the rundown on the technology. Before they hit play, I too was wondering if this was going to be a worthwhile demo. After all, they did NOT use in-ceiling speakers (I suspect the hotel room might of had a problem with that).
But rather they used some prototype speakers with an angled driver facing upwards on the 9 foot ceilings. They played a few different demos and I was
VERY impressed. I suspect it won't work so well for guys with the wrong angled ceilings or especially tall ceilings.
Like every home theater, room and speaker layout will dictate how impressive the sound will be. But rest assured everyone walking out of that CES D&M demo was impressed (with speakers aimed toward the ceiling). Even with lousy room acoustics, the CEDIA Lyngdorf
overhead speaker demo was mind-numbing.
Forgetting speakers bouncing against the ceiling or more overhead speakers for a moment.... Atmos and object based rendering
will result in a better sounding system even for traditional 5.1 and 7.1 systems. I want it for my 7.1 system simply because of that. Software please! I also plan on putting in 2 pair of inceiling speakers on my larger system.
Steve with Sound Video in MN
P.S. Gene. I was looking for you by the "highend Audio Demo" area at CEDIA. I wanted to say hi.