As some of you know its a hobby of mine to visit high end audio shops all over the country. If I go somewhere I haven't been I google search audio shops for that area and visit any that look interesting... I have listened to so much equipment I couldn't begin to make a list, my wife comes with me often and also listens {she says all speakers sound the same, lol} and she jokes with me about maggies all the time, I have listened to 3.7's in at least 5 states, lol... She always asks, "do they sell maggies here" but they sound different everytime...
ANYWAY - As most of you will also know these places are normally small storefronts with a few listening rooms {there are some large ones still around but for the most part they are just storefronts with a few room setup}... One thing is the same in all these places, they have a wall of wires, and a book of different cables for sale... I have spent enough time in these places to see them work, they sell some poor unexpecting guy a nice set of PSB towers, with an overpriced integrated amp and cd player then they walk over and just grab some wires off the wall like its just the normal practice and these go with that setup, like you were buying a pair of shoes and these are the laces that fit them.... I look over at the wall and the wires are $550 a set, $200 for rca cables, and then he asks this poor schlub what he wants for "power management", where he shows him the fancy powerstrips for $200 or the stackable power unit for $1000, then shows him the power cables for $200, by the time this poor prick leaves the shop he spent $8500 on speakers, cd player, and an amp and then this salesman gets him for another $1000-$1500 for wires that could have cost him $50...
NOW fast forward a week, this guy loves his system, which is awesome, he shows his friends and family, they all love it, then he comes online to a forum {like the one linked above} and knows his wires are the reason his system sounds so good, so you try to tell him, "no, $50 of cables will do the same thing" he can't believe you because that would mean the nice salesman that gave him a cup of coffee and danish bent him over the pamphlet covered counter and he hadn't a clue...
I walked into a place in NY called audiobreakthroughs, nice store {first place I ever heard the focal 1008's, awesome} and afer playing my demo cd through a few sets of speakers, the salesman asked if I wanted to try a different amp {it was a simple MF cd-dac-ss amp setup} so I said, nah all the amps sound the same to me with the exception of tubes... He was mortified.... He had to show me the bryston amp with van hull wires powering a set of martins they had, and he did, I listened and I said OK now switch back the m1's and he did and there was no difference, he went back and forth and I couldnt hear a lick of difference, I wish I had a topping tp60 with me because it would have sounded the same...
We had a little conversation about wires and he obviously was trying to sell me on "wires make a world of difference" when I looked at him and said "c'mon, don't insult me and tell me you actually belive that?" he smiled and said, "OK, the wires are bull **** but the electronics DO make a big difference" I told him he was a lost cause.. I ended up buying a used set of sonus faber concerto bookshelfs in great shape with the original boxes for $369 or something like that.. They sounded good in the store I got them home and I was already sick of them, sold them on ebay for over $600 lol...
But anyway, all this stuff stems from somewhere, and its the money... all about money.. GE doesn't charge $20K for a cable to an xray machine and you think your amp needs one....lol... Nasa probably didn't spend 20K for 3 ft of cable anywhere in the Endeavor orbitor, lol... I know we are only talking about $500 or so cables, but its just not going to make your speakers sound better than a $50 cable...