I can only imagine that 95%+ of the buying public has not a clue what we are discussing. The go out, pick a price, like the shiny knobs, get sold by the salesman, and buy. I am no expert, but I know enough to research. And when I'm thinking $1,500, my research becomes deeper. The sad part about the Yamaha brand, which is why I was initially considering not going this route, is that the only brick & mortar store I can find them at is at Best Buy. No offense to employees there, but I'm pretty sure I know a lot more about a/v receivers than any salesman there would, thus no one to discuss true selling points with (unless I do happen upon a "real" a/v salesman who knows his/her stuff). I used to buy my equipment at Tweeter, and they generally had knowledgeable sales people who knew their products. Even sadder, when I called Yamaha on Saturday and asked my DAC question, the person couldn't even tell me which had Burr-Brown or ESS DAC.
The higher end gear shops who sell Cambridge Audio, NAD, speakers like Martin Logan, etc. - I just don't have the bucks to shell out for comparable equipment. The $1,500 NAD entry I was looking at was refurbished (not a hugely big deal) - T775HD2. No bells and whistles, plus, there really isn't a warm & fuzzy with the lack of info I found on my search. I know NAD gets good write-ups for power, but just think with the huge lack of any bells & whistles, not sure how much better their build quality is over the Yamaha's I'm looking at. And as I previously stated, I just don't have the time (CPA in tax season), to run around finding every $1,500 a/v receiver I can to audition. And with higher ends, most of the units would be used.