Measurements are important to me, but I don't want to have to convince myself that the speakers MUST sound great because they have great specs!
I think if a speaker has good measurements, but doesn't sound good, there's only three explanations:
A) I don't like truly great transparent speakers / music I listen to is more synthetic so it has no natural point of reference anyways
B) The speaker doesn't
actually measure that well. The measurements we do know are great but the ones we don't know aren't so much!
C) The speaker is good but something was wrong with the audition setup. Perhaps tube amps were used, or the room measured poorly, or the audition material was not the best reference to use.
And I'd lean towards B being the issue than A or C.