Thanks so much for your patience with all this. The original level on the SW was 0.0dB and as you can see from the above test run, I cranked it up to the max at 10.0dB but to no avail. I not only had the Receiver output for the SW set at the max but I also set the SW level to the max on the speaker itself.
Setting the speaker pattern to 3 / 2.1 also did not do the trick.
Finally, the outlet into which the SW was plugged into, was definitely a live source so I can't blame a lack of power for the lack of sound from the SW.
There seems to be a whole bunch of other AV receiver settings that I can experiment with such as the sound field so I can play with those and if I still can't get sound out of the SW, I'll get one of the staff from the electronics store out to the house. After all, I bought the whole shebang from one source so I figure it's the least they can do to ensure that all the components that I bought are working.
Stay tuned! The story is not quite over yet and I'll post on future efforts and results
Again, thanks for all the valuable input Adam, I now know more than I think I wanted to about AV receivers but it's actually made me feel a bit more accomplished about the finer points of operating a modern entertainment system.
John