And btw, after being fired upwards, doesn't the wavefront become uncontrollably wide, since the distance it travels will generally be longer than with direct firing speakers? It seems to me this would only be practical in very wide listening areas, lest the four atmos channels would end up covering such a large sweet spot the directionality would be mostly lost.
In addition, doesn't reflected sound have a diffracted character by definition, adding some comb filtering effects to the wavefront, rendering its psychoacoustic perception different to begin with?
All in all, the whole atmos concept in HT context doesn't grab me as very realistic (or desirable), unless we're talking huge listening rooms. Anyone heard some different (experimental) setups in a HT environment yet?