Goat, I'm not an expert but let me give a try at explaining the graphs above because they are prety useful and have a lot of info. There are three axies. The one on the far left is Db (sometimes called sound Pressure Level I think). That is a unit of volume. The one across the bottom is frequency, and the one on the far right is degrees off axis. Think of it as listening position relative to Dead center, with "0" being dead center. "30" on that axis would be at a listening position 30 degrees off-axis or 30 degrees "off Center" to the left or right. So, you can see that between roughly 30 degrees to the left and 30 degrees to the right of dead center on the second graph, the height of the bars is relatively "high". But outside of 30 degrees falls off very, very rapidly. That means that the volume outside of 30 Degrees tails off noticeably and sharply. So in this example the sweet spot is roughly between "0" and thirty degrees. Actually a little less than thirty degrees to be fair. That is the "sweet spot" and it is pretty noticeable. Notice that the roll off of the KEF is mush less steep as you move off axis, making the effect less noticeable and yielding a broader "sweet spot".
You can also get some good information on frequency response from this pic too. If you look at the "0" position on graph two and graph 3 and follow the frequency response all the way from right to left, you will note that the KEF is very, very flat. It has no really discernible peaks and valleys. In a nutshell, that means that it does not overemphasize or under-emphasize (ie make it louder or softer than any other frequency) any particular frequency in the given range. Now look at the middle graph and you will see some over-emphasis in the highest range. So, just graph-wise the KEF has a flatter response and is not adding much in the way of its own "Color". That is considered good for faithful replication of a given audio source.
Like I said, I'm not an expert/engineer, so I welcome any corrections to what I have said. But bottom line, I agree with Def. The most important thing is how your speakers sound to you, in your environment, listening to what you like to listen to. But measurements and like this can assist in making informed decisions. Thanks again to Steve81 for posting these. I found them really interesting.
Best,
Mike