The controller is the ****. I mean that literally. I HATE it! You can't bank on margins with consoles. History shows if you price them too high, there will be no interest. This is especially true for Nintendo that caters to "casual gamers". I suspect this console will have to be a loss leader or Nintendo might price themselves out. I know I wouldn't spend my money on Nintendo without knowing what MS or even PS is holding in their hole cards.