I have to agree that $10 seems a bit steep - I can add HBO to my satellite sub for around that amount and get 8 HBO channels - of course not with the convenience of "on-demand" but the quality would be better - so I would be willing to wait. There's not much on HBO that's "must see TV" for me anyways.The only premium movie channel with a program I can't miss is Dexter on Showtime.