I use A.I for over air live antenna TV, like what it brings to game of home HT. For movies, 4K disc depends, sometimes depending on what's encoded on the disc already there's a lot going on so A.I isn't needed I find not anyways. For older Blu-ray disc, A.I is useful other time's not so much. Now streaming movies yes, A.I does a great job I find other's may not like what it brings to their HT experience. Setup's are different in many HT homes so I'd imagine A.I can be helpful or not at all helpful. I'm not promoting A.I, Like I stated take what you like from A.I and leave the rest or not at all it's a choice. I believe with HT there isn't a one size fits all. If it where like that, than there'd be only one surround sound format to choose from. That wouldn't be good at all for HT.