Why not? It'll run cooler if that's complaint #1. All its doing it dropping the rail voltage, or adding resistance. Otherwise, yeah, you'll get a better amp with Onkyo with every dollar spent. Of course, the fan is a better idea, that way you can use the amp to its full capabilities.
Tell me why Denon/Marantz is better? I'm not familiar with Marantz prices, but Denon is usually twice the price for comparable mid-level feature sets.