http://www.sonystyle.com/is-bin/INTERSHOP.enfinity/eCS/Store/en/-/USD/SY_DisplayProductInformation-Start?ProductSKU=KDL70XBR3&Dept=tvvideo&CategoryName=tv_flatpanel_46to52 or http://www.sonystyle.com/is-bin/INTERSHOP.enfinity/eCS/Store/en/-/USD/SY_DisplayProductInformation-Start?ProductSKU=KDSR70XBR2&Dept=tvvideo&CategoryName=tv_ProjectionTVs_RearProjection_55to80TVs LCD vs. rear projection? I'm not actually considering the 70" LCD, price wise, the 46"-50+" LCD is much closer in price to the rear projection 70", so those two are my choices. but I didn't want the size difference to influence the answer either way.