Turntables used to be sold based on
science back in the 1960s and 70s but then marketers realized the trick to getting good sales had nothing (or at least very little) to do with actual performance. What determines sales is actually: appearance, hype, celebrity endorsements, and marketing smoke and mirrors. Bowie's line in Space Oddity comes to mind but regarding what sells men's shirts:
"And the papers want to know whose shirts you wear"
[But think about it: logically why would
an astronaut, Major Tom, know
anything about shirts?]
And what is the most important spec consumers use to determine quality? Is it speed accuracy? Wow and flutter? Noise suppression? Nope, the most meaningful spec to consumers is . . .
drum roll please . . . MSRP! Explaining to them that it may mean very little is close to impossible, but I try.
Also turntables, TTs, are an interesting category where dealers actually aren't interested in selling consumers a great TT that will blow them away, make them feel content and that it is their "end game keeper unit". What they want is to keep buyers perpetually coming back and upgrading, upgrading, upgrading:
"You're almost there, you just need a better TT.". . . [a few months pass]
"You're almost there, you just need better isolation feet." . . . [more time passes]
"You're almost there, you just need a better phono preamp." . . . [more time passes]
"You're almost there, you just need a better platter mat." . . . [more time passes]
"You're almost there, you just need a better cartridge." . . . [more time passes]
"You're almost there, you just need a better stylus profile." . . . [more time passes]
"You're almost there, you just need a better protractor and alignment gizmo" . . . [more time passes]
"You're almost there, you just need
even better isolation feet and heavy base." . . . [more time passes]
"You're almost there, you just need a better TT now." . . .